AT&T to Boost ETF to $325
AT&T The Unoriginal
This is clearly attempt to follow the industry leader (Verizon) and grab more profits. AT&T is so unoriginal and follows everything Verizon does. They will never be number 1 as long as they rely on corporate strategies of other companies namely Verizon.
Shame on you AT&T!
Verizon starts offering an unlimited, AT&T follows
Verizon targets AT&T in ads, AT&T follows
Verizon decides to exploits it's customers via ETF hikes, AT&T follows
Until January, 2009, Verizon had been #2 for years. In fact, their margin of leadership (the "distance" between them and the nearest competitor - AT&T) has been shrinking since they took over the leadership in the marketplace by purchasing Alltel.
Plus, ETF's aren't all about preventing churn, but preventing financial loss when people STEAL the company's equipment (it's interesting when you think of it as the company's equipment until it's paid off, or the contract is fulfilled). AT&T's churn is actually quite low - last quarter it was actually lower than Verizon's, which is one metric where VZW has always been the leader.
Besides, AT&T did ...
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