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Verizon Removes 10 Phones from $350 ETF List

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$350 ETA? My Vote: Keep them!

by SellFone    Jan 19, 2010, 8:46 PM

Representing Verizon Wireless's #1 Premium Retailer in the midwest I agree that in many cases the $350 ETA fee is justified. Retailers and other privately owned dealers like ourselves are taking large hits as equipment costs have increased from $100-$250 2-3 years ago to $250-$600 on higher end handsets.

Remaining competitive Verizon still offers these handsets and record low prices and many times Buy One Get One Free promotions. Who eats the profits? Answer: The dealers that still pay regular price for the equipment.

Many customers realized quickly that you could do a BOGO promotion, pay the ETAs, sell the phones at retail and make a decent profit. This is unethical and bad business.

Customers need to know the truth about raised ETA fees on high end equipment. Unfortunately it has been the case, a small number of stupid people make the majority pay more.

PS: Verizon is still, by far, the best wireless experience and value that any customer will have.

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