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Google Says Nexus One $350 'ERF' Is Necessary

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For those who DON'T Think it's ridiculous: Who is subsidizing this thing?

by bluecoyote    Jan 13, 2010, 3:31 PM

ETF Money is for repaying the phone subsidy. So is Google subsidizing the phone, or is T-Mobile Subsidizing the phone? It sounds like Google is (who likely gets a cut from the T-Mobile service plan.) Even Verizon's $350.00 ETF is because congruous with their subsidy.

T-Mobile loses out on "theoretical" dollars, but they're not entitled to that by cell-phone-contract standards. If I buy an LG Lotus from Sprint with the $150.00 subsidy my ETF matches the subsidy. Sprint doesn't get my 'theoretical' dollars, I just repay the subsidy amount.

So why is T-Mobile charging an ETF? It's not costing them anything other than theoretical dollars (beyond activating my account which I already pay $36.00 for.

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