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Senator Targeting Verizon's New ETF Policy

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Not suprised

Lucifer5669

Nov 10, 2009, 2:55 PM
How would verizon not think that congress would get involved? It was under the previous threat of intervention that the ETF's were prorated. Verizon should compare the number of sales they gain by offering BOGOs on high end devices to the number they loose to people afraid of "what if" and the $350 term fees.
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crood

Nov 10, 2009, 3:17 PM
What makes you think they haven't?
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flagrantmisuse

Nov 10, 2009, 6:27 PM
precisely. that's exactly why they did this.
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Versed

Nov 10, 2009, 8:22 PM
I think they did this to keep people on VZW on the theory its too expensive to leave, sure one might pay off a single user, but not a family plan.

I'm sure people do what VZW claims and pay off and leave, then ebay the phone. But to be honest, it really doesn't make a difference, because the person who bought that phone, really has no other choice then to use it on VZW. Which means in the end, they get a paying customer, more or less on the same plan, spending the same money.
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Menno

Nov 10, 2009, 8:28 PM
besides that often those customers are already verizon customers.

So instead of having 2 paying customers (one on a basic, one on a data plan). They would have 1 data plan customer, and "lose" the non data plan customer.

I think verizon shoulda made it:

1: Pay a higher price up front for a cheaper etf (maybe 1 year pricing or something similar)

2: have the pro rate amount increase over time, meaning by the time you are a year or so into your contract, it will almost even out, and one month from end, it stops at 60 (just like the current contract)


The other alternative would be simply to stop subsidizing phones as much, but we all know americans would be up in arms if they had to pay more for their toys.
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Versed

Nov 10, 2009, 8:54 PM
Charge a $100 bux more for the phone, It would be in the same price category as 3gs 32gb and more or less the TP2. It will sell, then they wouldn't be taking the heat over the etf.
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Overmann

Nov 11, 2009, 10:55 AM
You can blame AT&T for starting this mess, undercutting the iPhone on a 2 year plan by half of what it should cost on a 2 year plan. If AT&T hadn't done that Verizon wouldn't be doing this now, and people wouldn't be complaining about the retail price of phones being so incredibly high vs. the 2-year contract price.
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flagrantmisuse

Nov 11, 2009, 11:38 AM
how in seven f*cks is that att's fault? they didn't change thier etf's. your logic does not compute. the retail price of the phone is STILL more than the etf and the 2 year price combined. explain to me how that has anything to do with verizon increasing their etf. if anything att should be increasing their etf to make it harder for people to activate a new line with the iphone when their original one breaks or gets stolen and then cancel it out and create phantom churn.
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