AT&T Sues Verizon for 'Map for That' Ads
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A few points to consider
First off, this is Verizon's first real "cheap shot" advertising campaign if you will. For years Verizon has touted the reliability and strength of it's network. There is no mystery, after Q3 results, Verizon took it on the chin from Iphone sales and AT&T pretty much running their business successfully. That's not to say Verizon didn't run their business successfully. Still one of the most profitable companies out there, they simply didn't outpace the competition like normally.
So, que the low blows to AT&T. Some things to consider though
- Verizon knew this was coming. A company this well managed does not launch an aggressive campaign without a solid defense. By the time we see changes if any to the ad campaign, their objective will...
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this was a great post. i work for at&t customer service and you basically hit home on a lot of things pertaining to this debacle. however i would like to add one thing to your thread, at&t has about 2,000 more cell cites than verizon and growing. not all of them are 3g at this point, very true. i'm not sure why but i don't make decisions.
Again, very good post.
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