The Shack Kicks Off Sales of T-Mobile Services
Trying to hang in there
I think this is another attempt at radio shack, sorry, THE Shack, to hang in the brick and mortar retail arena. I worked for them back in 2004/2005 and I could really see things starting to shift back then. Why they let go of Verizon (who paid WAY WAY more than sprint per new activation/upgrade) still escapes me. Maybe someone can fill me in on that. But beyond that point, they are trying to compete with the likes of Best Buy and Walmart in the consumer electronics market, and frankly, they just can't. No matter how much research one does on a particular product, there simply is no replacement for going into a store and holding the product in your hands. You can never see how good the picture quality really is, or how it feels, or if y...
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radioshack selling tmobile phones is a good thing. their stores may be small, but there generaly within a 5 minute drive from where people live, and since they are not usually packed like a madhouse like most bigger stores people preffer to go into them, so they are not standing sholder to sholder while trying to shop. i don't know what radioshack you've been in lately, but they usually have most of there products out of the box and powered up. they focus on batteries! so why wouldn't they want to power everything to prove their brands worth? now radioshack more than any other product they sell focuses on wireless, and if you worked there then i'm sure you already know that it is crucial to sell phones. the main difference between radioshack...
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I agree with just about everything you said except you missed 1 point. Most people that go to radio shack are going because they dont want the crowd right? Right! Who would want to wait in line to buy 2 triple A's for a TV remote? The same can be said about cellphones. What 1 poster said about that was... I go into radio Shack, I am going in for a pack of batteries, maybe a landline phone jack splitter, a cable box splitter or speaker wire. Why then, when I get to the register, they are trying to sell me a cellphone? If I wanted a cellphone, I would have gone to a cellphone store. Not the place I get my batteries from" (no exact words but close enough).
I agree with you that Radio Shack will introduce Tmo to another set of customers they ...
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I agree with you that Radio Shack will introduce Tmo to another set of customers they ...
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i agree with the churn, but it's not as heavy as you would think. the average radioshack will only sell between 100 and 150 handsets a month, and this is including all carriers they offer, and prepaid. i use to manage a radioshack, and we were one of the better sales teams in our area. to make the numbers we required to we would have to proactivly offer to every customer, which would annoy them, but in some instances create a sale that they may have not intended on doing. the majority were upgrades, and customers generaly don't understand how the upgrade programs work, and generaly were carring around some old beat up phone that they had had for over two years. the new activations were obviously the hardest part, but i can say for sure if we...
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