Best Buy Looking to Be Your Next Cell Phone Store
Here's an awesome idea for Best Buy
Try putting real phones on display instead of dummy phones! To this day, I'm truly baffled by the idea of Joe Consumer walking into Best Buy looking for a phone, looking at all of the fake phone carcasses, saying "Ooh, this fake plastic phone looks great," and purchasing it. How can anyone shop for a phone like that?
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They used to use all real phones, but here were the issues:
Constantly stolen, issues with different charging cables, alarms constantly going off, pricey.
With using dummy models, it helped them eradicate annoying things for the end user, such as mail in rebates. The pricing is generally lower on phones compared to mall kiosks and corp stores. Whatever isn't lower is usually price matched.
And they don't require data plans to get a cheaper price. Some phones, granted, require the data with usage on network. (Blackberry's now on T-Mobile.)
What's good about most Best Buy's is that the smart phones usually have a live model you can look at without alarms or tangles, and usually has been activated.
Constantly stolen, issues with different charging cables, alarms constantly going off, pricey.
With using dummy models, it helped them eradicate annoying things for the end user, such as mail in rebates. The pricing is generally lower on phones compared to mall kiosks and corp stores. Whatever isn't lower is usually price matched.
And they don't require data plans to get a cheaper price. Some phones, granted, require the data with usage on network. (Blackberry's now on T-Mobile.)
What's good about most Best Buy's is that the smart phones usually have a live model you can look at without alarms or tangles, and usually has been activated.
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Your on target! I hate how people want this and that on display, yet its people like that who steals product all the time. if they want to see the phone just ask! Best Buy has phones to open and show.
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we used to have real phones on display and that was when it was wireless. We sucked at wireless and we have very few phones looking at roughly 25 - 30 phones total and thats with 3 carriers. Now that we are Best Buy Mobile we have close to 100 phones to show off, 3 carriers, 5 - 7 prepaid carriers and unlocked phones to show off. Now can you imagine how much that would cost Best Buy if all 1000+ stores had close to 100 working phones which some of them are constantly being taken off and replaced by new ones each month. Thats why we have all mock phones and have about 5 to 6 live phones.
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