Windows is trying. For that I tip my hat ... problem is I'm not wearing a hat. This entire idea of another market to compete with Android and Apple ... nobody needs it. Maybe it'll be a contender in the future, but considering their choice to not include "cut and paste" (though it will arrive shortly) seems like a red flag at the business they're running.
Before I can totally bash this, however, I will need to play around with the different phones, see if I like them or if I'm going to stick with Android.