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Samsung to Split Into Two Major Divisions

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Long Overdue Decision

Crunchy Frog

Jan 16, 2009, 2:23 PM
Speaking as a former employee, this split is vital to their survival as a player in tech.
At its very roots, Samsung is a manufacturer and is very good at making lots of 'stuff' very quickly and efficiently. When they decided to be a player in the furious world of electronics as a branded name, they had no experience at sales and marketing but was over confident enough that their name would make them a fast and huge success.
Their fatal flaw has always been that they did not fully grasp how business is done in America which is for the most part the front lines of the tech industry and is the toughest market to penetrate. They brought their manufacturer mentality and their culture to the U.S. expecting a slam dunk. They were often very conf...

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