AT&T Brings Back Orange For New Logo
info is wrong
info is wrong they are going to use orange for AT&T mobility and use blue for the rest of AT&T operations. This site has wrong info they aren't changing the color of the letters rather just orange background.
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coldconfession13 said:
info is wrong they are going to use orange for AT&T mobility and use blue for the rest of AT&T operations.
That's exactly what we said. First sentence: "AT&T will begin re-branding its wireless service with a new orange logo today."
... they aren't changing the color of the letters rather just orange background.
That's not what we were told. Do you have a source for that info?
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www.attbrand.com
The site also has actual logo's and much more extensive direction. This is just what I cut and pasted from the main login.
"These guidelines reflect a change in the use of color in the AT&T brand identity system in the wireless and wireline communications for consumer, small business and enterprise applications.
Where we previously directed that AT&T Orange is reserved only for products and services related to wireless services, we are now expanding the use of orange throughout the entire AT&T brand identity system. The objective is to leverage the color orange for wireless and transfer it to AT&T company-wide.
These guidelines show how to integrate the color orange with our core blue color, and with the sec...
(continues)
The site also has actual logo's and much more extensive direction. This is just what I cut and pasted from the main login.
"These guidelines reflect a change in the use of color in the AT&T brand identity system in the wireless and wireline communications for consumer, small business and enterprise applications.
Where we previously directed that AT&T Orange is reserved only for products and services related to wireless services, we are now expanding the use of orange throughout the entire AT&T brand identity system. The objective is to leverage the color orange for wireless and transfer it to AT&T company-wide.
These guidelines show how to integrate the color orange with our core blue color, and with the sec...
(continues)
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I believe he's referring to the old "branding rule", which was just updated (hasn't reached company wide yet).
The info is correct at this point.
Side note: I've seen several internal pictures/phone spec docs of different handsets with an orange/white globe on handset screens. Guess they were thinking of toying with the globe at one point too...
The info is correct at this point.
Side note: I've seen several internal pictures/phone spec docs of different handsets with an orange/white globe on handset screens. Guess they were thinking of toying with the globe at one point too...
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I just drove by a "Cingular" with the banners, the background is orange, letters are white. Just what I saw...
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This forum is closed.
