Apple Mulling Spectrum Bid
What if it happens- what if it doesn't...
Apple clearly isn't happy with the options available now, though. It's funny, because you don't realize how good we have it here until you go to say... Europe, and pay per kilobyte for data!
That said, I know better than to wage against Apple. They know what they're doing. Their first cell phone beats the living snot out of more established manufacturer's decades of work. No, it's not perfect, but even if it's a few steps back in a category there's no overlooking the fact it's a quantum leap from what we had....
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Google and Apple are going to change this wireless industry and it is a good thing for consumers. Their business models are great and if they take those and implement them into the wireless game, they will be very successful.
It depends what the FCC sets the 700mhz auction rules to be and what that spectrum is designated for. Could be CDMA, Wimax, or any...
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I'm curious to see what either Google or Apple will do with it's spectrum. The thing is, they probably both have the same end goal in sight: more control of content and devices. But I can't see either one of them wanting to have to deal with the responsibility of running a network.
However, I also can't see either of them (especially Google) wanting to go the MVNO route. On top of the fact that it has yet to prove to be a successful business model, it means that they would have to charge customers a premium to get a similar service that they could already get from whoever operates the network. Apple could probably make it work, but that means it would have to agree to a long-term partnership with another company...
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