Apple Mulling Spectrum Bid
Great Idea
How many companies do you know that would give a rebate to their customers after a price drop?
Not many...
2) The rebate situation was a pr black eye for Apple.
First of all, it wasn't done out of the goodness of Steve Jobs' heart. If that were the case he would have announced it at the same time he announced that the price of the iPhone was dropping in the first place. That had to be done to placate the really pissed off customers who just discovered that a phone that might have been as little as a week old (and at most 10 weeks) had dropped in price by a third.
Secondly, it isn't a rebate. It's a credit that allows you to buy more stuff from Apple. Two completely different thin...
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And I have ZERO sympathy for anyone who paid $600 for an iphone...this is how technology works sometimes, you just have to deal with it. Yeah, they made the move for PR reasons, but they still could have not done anything about it.
It's a concession, not a refund. The people who bought the iPhone for $600 when it first came out don't have any right to a refund. This isn't communism. Now some people ARE going to get a price-match refund but that's only people who bought it not too long before price change.
I didn't say that I sympathize with the early adopters. I'm just saying what's what. Yeah, that IS how technology works but never by that much that soon. It's unprecedented. And while I don't sympathize, I can definitely understand why any of them would be upset.
And yes, Apple absolutely had to do something. Otherwise the next product it puts out would have pretty crappy sales out of the gate while people waited for the inevitable price drop. And in such a scenario, the lack of faith could cause stock prices to drop, meaning everyone (Apple, customers, stockholders) would be in a ...
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Based on what else is out there, and considering it contained some newer technology, I think the price was a little high, but not completely ridiculous.
And if you thought it was so bad, then you should have waited for the price to drop or not purchase one at all. Obviously hundreds of thousands of people thought it was a fair price and purchased the phone.
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