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Nokia To Restructure In 2008

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American Market

Nonchalant

Jun 20, 2007, 2:46 PM
I've read several things about Nokia trying to get a bigger foothold in the U.S. market. Maybe this is an effort to that end?
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SystemShock

Jun 20, 2007, 3:00 PM
Nonchalant said:
I've read several things about Nokia trying to get a bigger foothold in the U.S. market. Maybe this is an effort to that end?

I don't know that they have to re-org to do that. All they have to do to do better in the US is release some good CDMA phones... and preferably clamshells, as they are more popular here.

I can only think of one good CDMA clam they've put out here, the 6255/6256i, and even though it was good functionally, it had hinge/durability problems and clunky 'brick' styling. They're going to have to do a lot better than that. 😛
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Omagus

Jun 20, 2007, 3:56 PM
Well, the whole Nokia vs Qualcomm thing is what's really putting a crimp in Nokia's CDMA offerings. Plus as long as Verizon and Sprint are in bed with Windows Mobile and Palm, it is unlikely that either carrier will be willing to accept S60 devices.

I wonder...does Nokia have trouble reaching the US market or is the US market just not as advanced as Nokia would like it to be?
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SystemShock

Jun 20, 2007, 4:30 PM
A little bit of both, probably.

Sure, there are some valid reasons as to why Nokia has been so drag-ass to offer good CDMA product to the North American market, but they've also displayed some very poor decision making too. Such as pushing bar phones and not doing clamshells until recently, despite the fact that it's the most popular form factor over here.

Guess Nokia wishes we were Europe, lol.
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Omagus

Jun 20, 2007, 8:21 PM
Yeah, I think Nokia would be much happier if we Yanks would just turn in to those from the Continent. It would be so much easier for them.

Yeah, Nokia's made some questionable decisions. It seems to me that they really are reluctant to latch on to any trend that seems to occur, yet they eventually have no choice: clamshells, thin phones, touch screens. Yet they always seem to come around. But I don't know how many times you can come late to the party before you stop getting invited.

Then again, those are all fashion trends. Nokia seems to not want to be a part of that crowd. They're innovators when it comes to actual functionality (except for maybe touch screens, which is fine by me since I don't like them).

On the flip side,...
(continues)
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middlekid3058

Jun 21, 2007, 11:44 AM
Very well said, and if you read the recent news, Nokia is projecting to target 40% market share worldwide by 2008, so once again, the North American market is simply not a focus item. As far as CDMA goes, they are much better off doing the ODM strategy and partnering with the likes of Pantech and others to create buzz for their CDMA products in the US. They are without question the leader in such countries as China and India for the low end CDMA markets there, and obviously Europe is a stronghold for them, so if they cannot win at ATT and Verizon(I would say Sprint is not even on their radar screens currently), then they will just continue to put resources in other regions that make them money.
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SystemShock

Jun 22, 2007, 3:13 AM
middlekid3058 said:
Very well said, and if you read the recent news, Nokia is projecting to target 40% market share worldwide by 2008, so once again, the North American market is simply not a focus item.


The other way of looking at it is, considering how fierce the competition is, worldwide, Nokia might not get to 40% marketshare without doing better in the North American market.

Also, while China and India are definitely growth markets, those are mostly lower-cost handsets being sold over there. Avg North American handset selling price is quite a lot higher. Revenue matters even more than marketshare.
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nyz

Jun 23, 2007, 9:09 AM
The problem isnt the market, its the technology..

Nokia sells better with Tmo and AT&T becasue of the GSM capability

CDMA is heading no where, hence the reason why both VZ and SPrint are scrambling to enhance it going to WCDMA, but even that has its limits.. sooner or later, GSM if not already will take over..
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