Sprint Faces Off Against Hip MVNOs
Sprint is in Rough Shape....
They have pulled out all the stops when it comes to attacking Cingular and other companies with their childish advertising strategies. And they now feel as though they have to change their rate plans to compete with MVNOs!
I guess they should have done their homework before their joint venture with Nextel, because now its down to the big 2 with Sprint fading fast.
A company changing prices to compete? That's a new one.
How are their advertising strategies childish? Because they hurt your feelings when they slapped the Cingular guy in the face?
I also hate to burst your bubble again, but Sprint is far from fading.
And if you look at the wireless landscape, most companies are priced competetively with their closest rival. It would at least appear as though Sprints is headind torward bottom feeder status if they feel as though HELIO and AMPD are threats to their "loyal" customer base.
I don't recall Cingular laying off 5,000 employees after buying out AT&T Wireless in 2004 nor losing customers like Sprint did.
But otherwise, keep up the excellent work Sprint.
http://www.wirelessweek.com/article/CA6407282.html »
Djanifer9512 said:
How do you explain a loss of 300,000+ post paid subscribers in the 4th qtr? Not the sign of a company that is in "good shape". And a "Lay Off" is a lay off not matter the reason.
And if you look at the wireless landscape, most companies are priced competetively with their closest rival. It would at least appear as though Sprints is headind torward bottom feeder status if they feel as though HELIO and AMPD are threats to their "loyal" customer base.
I don't recall Cingular laying off 5,000 employees after buying out AT&T Wireless in 2004 nor losing customers like Sprint did.
But otherwise, keep up the excellent work Sprint.
http://www.wirelessweek.com/article/CA6407282.html ... »
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wu10304 said:
This is a good point. It definately looks like the purchase of nextel was not a good one considering most of the customers who left were iden nextel customers who would have left nextel even if sprint never bought them. Sprint is far from hurting though. They had a very good gain in cdma customers for the 4th quarter and with wimax coming soon they could make some huge strides this year. Don't discount them yet because they are fasing out the nextel and a lot of the employees to go are nextel and middle management. Now if they only had better customer service in the call centers...
With 49 or 50 million customers or whatever number it is, I have a hard time thinking Sprint's going anywhere an...
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Jonathanlc2005 said:
there was a gain of 700,000 by sprint cdma but lost a million on iden. i think thats it
Still a loss of 300,000 if true.
Nov 23 2004 - 02:25 PM ET | Cingular
The expected post-merger layoffs have been announced: 10% will be gone. Over the next 12-18 months the nation's largest wireless carrier will cut aproximately 7,000 jobs. Most of the losses will come from the administrative ranks. Customer service jobs should not be affected as there are now more customers to support.
The cuts will not start until after the holiday shopping season and Cingular hopes to add the jobs back over time as more customers sign up with Cingular
snang said:
I also hate to burst your bubble again, but Sprint is far from fading.
I wouldn't speak too fast. I remember when AT&T Wireless was touted as being the largest most reliable network with the cheapest plans, and they folded. They didn't even merge, they sold the company for cash.
I'm not saying I think Sprint is headed for that fate right away, or even that fate at all.
Personally, all I hear about is how the Nextel service is going downhill fast. I don't hear much about their CDMA service, neither good nor bad.
The CDMA network is doing very well and is growing its customer base. The conversion of Iden to CDMA is only beginning. eventually Iden will disappear and will only be CDMA.
Nextel would have had these issues even without merging with Sprint. Their plan was to move their customers to CDMA.
Sprint wanted Nextel for its other assets, 4g bandwidth and the results of years of research into 4g technologies.
and I'm sure most of you already know:
"Helio is one of a growing number of "virtual" cell companies that don't actually own wireless networks, opting instead to pay other mobile operators to connect their phone calls. Helio uses Sprint Nextel Corp.'s network."
If Sprint feels threatened by Helio... then why in the world would they let them use their network?... It wouldn't suprise me if in a fee years that Helio ends up buying Sprint. lol.
jarcher2828 said:
Sprint just like Verizon leases towers to alltel, is required to by law...I cant remember where I read this but They defiantly would rather not rent out their towers.
So then what's the point in Sprint, or T-Mobile owning any towers at all, if they "have" to lease them out... Why doesn't a manufacturer just build towers, and then each company can use all of them efficiently everywhere. meaning it won't matter where u are coverage wise because all the features on your plan would work the same everywhere.
These companies' customers become customers of the carrier whose network is being used.
What's good for Helio turns out to be good for Sprint.
I think Sprint's response is really to distance themselves from their other, non-MVNO competition. Verizon could step up to the plate (but won't) but it could be difficult for T-Mobile or even Cingular whose networks just don't have the capacity to do this.
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