AT&T To Begin Un-branding Cingular Monday

Future said:
Its not that complicated. Customers are NOT going to have to change theirs plans, phones, or simcards again.

This has been said so many times, but I'll echo it back... the ONLY thing thats changing is the name, thats it.

It's true that it's not complicated, but I think you're missing the point of what SkillciaX is saying.

Whether it's complicated or not doesn't matter as much as the customer's perception does. This can be the most simple thing in the world but if customers *think* and *feel* like they might be taken for a ride or something, then there's the possibility that they'll take their business elsewhere, or perhaps badmouth the company to their friends.


Hopefully AT&T really blankets/blitzes the media with ads on this subject so as to leave no doubt in consumers' minds that this is a cosmetic change only.