AT&T To Begin Un-branding Cingular Monday
A horrible decision by AT&T
i like the cingular name but it happens, i would have more to say if i was a at&t shareholder but im not, so i just have to accept it.
the only conditions that i would change my service is if, some other company offers better plans(or attractive deals on 3g), if they do something that pisses me off or screw me
Exactly, What people don't realize is that this time around is only a name change. The first time the company was re-branded was the result of a merger. Cingular had to run a total of 5 networks (Analog, ATTWS TDMA, ATTWS GSM, Cingular TDMA and Cingular GSM) and more importantly 5 different billing systems. Now it looks like they have all their customers on one billing system so all they have to do is repaint their stores and change their stationary.
"Now it looks like they have all their customers on one billing system so all they have to do is repaint their stores and change their stationary.
Well the general public outnumbers the educated phonescoop forum users by a considerable #. So you need to add to "repaint their stores and change their stationary", educate the masses that its not the old AT&T. Whether or not you believe it, there IS a negative image out there of the AT&T name that they have to overcome. Some # cruncher convinced someone high up that benefits outweigh the negative image associated with the name. Myself, I've heard enough people mention they hate AT&T usually without a valid reason. That's hard to ov...
Kind of like someone growing a hitler mustache.. nothing actually wrong with it..but most people would have a negative feeling on it.
I myself think its a waste of money - but in a few years it could work out..after spending a ****LOAD of money to change the general perception of the ATT brand. If I was a shareholder I would be furious..but as it stands I am...
well all the more reason I am with t-mobile. No problems with them getting their name changed.
have you already forgotten about Voicestream?
Just over a a year and a half ago, Cingular bought AT&T and changed all that crap to Cingular and Now, here we are again but the other way around. When companies keep changing names, people will get weary as it usually means something isn't right.
Crunchy Frog said:...
AT&T seems to be the proverbial phoenix, rising from its ashes and taking flight again gobbling up telecom companies and well on its way to becoming the monopoly it used to be. Under AT&T's control, the previous AT&T Wireless was a terrible service provider for many of the people I knew that used it. Cingular breathed new life into it and under their brand took cellular service to the top of the game. Now, suddenly, AT&T re-emerges and takes over Cingular and topples the name without really considering the branding of the name "Cingular" and its customers. Cingular just in the last year finally purged most if not all of the old AT&T Wireless phones, plans, SIMS, etc. from its system. Now its customers h
Let me be clear here, the fact that there are so many posts on this site regarding the uncertainties of this huge change only means one thing-the companies of AT&T and Cingular have done a very poor job of properly informing its customers about this change and how it will affect them personally. The change happened too quickly and without proper information being sent out which has made this whole thing appear as some kind of hostile takeover. People are understanda...
Here is where I dont agree though...
You think Cingular/ATT is not doing a fair job informing their customers of whats going on?
This whole thing just closed 2 weeks ago, what do you expect? Surely you can understand that they would not have advertised it before the deal even closed? The deal closed 2 weeks ago, and as of today, we're already launching NEW commercials about the rebranding with ATT. If you ask me, they are moving pretty quick to inform the customers of whats going on.
Crunchy Frog said:...
Let me just say that I am not against progress and companies joining up to improve technology and services. My fear is that this may take things in a backwards dir
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