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Apple Delivers iPhone

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Top message:  why no cdma by disland   Jan 9, 2007, 2:26 PM

Replying to:  The Rest of the World by japhy   Jan 9, 2007, 2:36 PM

Re: The Rest of the World

by crossedsignals    Jan 11, 2007, 11:10 PM

Total Number of GSM subscribers (Worldwide): 2.23 Billion
(Source: GSMworld.com)

Total Number of CDMA subscribers (Worldwide): 700 Million
(Source: CDG.org)

Total number of handsets sold worldwide last year: 946 Million
(Source: Apple/Jobs keynote)

Estimated proportion of total sales by technology:

GSM: 746 million handsets
CDMA: 200 million handsets

Apple's 2008 Sales Goal: 10 Million Units

If you were in charge of Apple's marketing and sales, which market would you rather sell to? The one where you can meet your sales goal with a 1.3% share or the one where you have to gather 5% of the market...for the same amount of revenue. I'm sure the costs of gathering a 5% share might be a little more than 1.3% and therefore profits would be less.

Superiority or inferiority of the technologies aside, the decision is a no-brainer...and it's the same reason why there are far more GSM phones available than CDMA: More customers use GSM phones worldwide than use CDMA. Unfortunate (for some, including myself), but true nonetheless.

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