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Wow, you must live in the one area (San Francisco) that has decent coverage for Cingular! Here's what the Boston Globe said when they did some research on the subject:

Cingular's massive, multimillion-dollar national advertising campaign is based on data from ``the leading independent research company," which Cingular officials have identified as Telephia of San Francisco. Neither Cingular nor Telephia have released data backing up the assertion.

Telephia Inc.'s president, Sid Gorham , sent a letter to the four major wireless companies in May saying Cingular had a ``statistically significant lower dropped-call rate than the competition across some market/time period groups," but noted that his company never analyzes its own data and couldn't say whether Cingular's ads were ``fair, legal, or responsible."

Sprint, in its counterclaim, said the Telephia research does not reflect an average wireless customer's usage . Sprint said Telephia collected its data by making calls on major highways and not on smaller streets or from inside buildings, where reception is more difficult.

Sprint also said Telephia conducted its Cingular road testing using the Motorola T720 phone, which hasn't been widely used for two years and has an external antenna that yields better reception. Sprint said most phones now use internal antennas.

``The Telephia methodology and results are not representative of actual consumer use and provide no substantiation for and certainly do not `prove' Cingular's unqualified `fewest dropped calls' claims," Sprint said in its counterclaim.