Phone Scoop

printed July 6, 2015
See this page online at:

Home  ›  News  ›

Merger Approval Means Cingular Will Be Renamed AT&T

Article Comments  

Back to message list

Replying to:  What about the 4 billion dollars... by captainplooky   Jan 2, 2007, 12:45 PM

It's not wasted money

by japhy    Jan 2, 2007, 2:08 PM

Not completely - the money was spent to consolidate two companies into one. It just happens that one of the companies in question has a name/branding that is similar to the name/branding that the new company will change to. The billing systems, physical facilities, network integration, and personel combining - that's some majorly costly stuff - exponentially more than a simple rebranding/name change (like what's about to happen). Changing the front end appearence of the company is nothing compared to shuffling thousands of people, jobs, and computer systems into one company.

Report to moderator


No replies to this message

This forum is closed.

Back to message list

Subscribe to Phone Scoop News with RSS Follow @phonescoop on Twitter Phone Scoop on Facebook Subscribe to Phone Scoop on YouTube Follow on Instagram


All content Copyright 2001-2015 Phone Factor, LLC. All Rights Reserved.
Content on this site may not be copied or republished without formal permission.