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Merger Approval Means Cingular Will Be Renamed AT&T

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Replying to:  What about the 4 billion dollars... by captainplooky   Jan 2, 2007, 12:45 PM

It's not wasted money

by japhy    Jan 2, 2007, 2:08 PM

Not completely - the money was spent to consolidate two companies into one. It just happens that one of the companies in question has a name/branding that is similar to the name/branding that the new company will change to. The billing systems, physical facilities, network integration, and personel combining - that's some majorly costly stuff - exponentially more than a simple rebranding/name change (like what's about to happen). Changing the front end appearence of the company is nothing compared to shuffling thousands of people, jobs, and computer systems into one company.

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