Phone Scoop

printed July 30, 2015
See this page online at:
http://www.phonescoop.com/articles/discuss.php?fm=m&ff=2008&fh=951254

Home  ›  News  ›

Merger Approval Means Cingular Will Be Renamed AT&T

Article Comments  

all discussions

What about the 4 billion dollars...

captainplooky

Jan 2, 2007, 12:45 PM
it cost Cingular to brand At&t to Cingular?

That 4 billion is now essentially wasted.

What is gonna keep the new company, whatever it may be called, from wasting money in an equally ludicrous manner?
...
foneguy

Jan 2, 2007, 1:13 PM
You wouldn't believe how much money wireless carriers waste on a daily basis...just look at TMO and their "Fav 5 must be what the minutes at that board meeting looked like:

"Alltel is kicking our butts in those commercials, making us look like clowns. I know, let's show them that we can let people call other networks for free too! We'll give people five numbers that they can change only 1/30th of the time as Alltel (because no one changes their numbers that often anyway, right?). Oh, and we'll still charge for mobile to mobile. That'll show them, yeah. Now we can have cool commercials again, since we're too cheap to keep paying Cathrine Zeta-Jones."


Just think, these guys actually get paid more than you (w...
(continues)
...
TradeMark_310

Jan 2, 2007, 3:03 PM
Uhh...how is the T Mob example equal to Cingular spending $4 billion for a name change that is soon to be reversed?
...
foneguy

Jan 2, 2007, 8:46 PM
Both examples were wastes of time, effort, and money...........................you did catch the sarcasm, right?
...
RUFF1415

Jan 2, 2007, 1:40 PM
Plooky, can you find me a link that shows they spent $4 billion on rebranding?
...
captainplooky

Jan 2, 2007, 1:56 PM
Sure, here is one.

Note that the 4 billion is an estimate, and most likely the actual amount is probably a couple billion more making the total around 6 billion when you consider outlying factors associated with the re-branding.

http://adage.com/article.php?article_id=108937 »

Curious though... did you think I was making it up?
...
RUFF1415

Jan 2, 2007, 2:08 PM
No, just never read the amount anywhere. Thanks.
...
RUFF1415

Jan 2, 2007, 2:13 PM
Plooky, that article doesn't say anything about spending the $4 billion on solely rebranding.
...
japhy

Jan 2, 2007, 2:08 PM
Not completely - the money was spent to consolidate two companies into one. It just happens that one of the companies in question has a name/branding that is similar to the name/branding that the new company will change to. The billing systems, physical facilities, network integration, and personel combining - that's some majorly costly stuff - exponentially more than a simple rebranding/name change (like what's about to happen). Changing the front end appearence of the company is nothing compared to shuffling thousands of people, jobs, and computer systems into one company.
...
colione112

Jan 3, 2007, 1:52 AM
Who cares? Ma Bell is payin for this! Twisted Evil
...

This forum is closed.

Please log in to report a message to the moderator.

This forum is closed.


all discussions

Subscribe to Phone Scoop News with RSS Follow @phonescoop on Twitter Phone Scoop on Facebook Subscribe to Phone Scoop on YouTube Follow on Instagram

 

All content Copyright 2001-2015 Phone Factor, LLC. All Rights Reserved.
Content on this site may not be copied or republished without formal permission.
1