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printed December 14, 2017
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Review: Apple iPhone X

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Oh, that notch

Crunchy Frog

Nov 17, 2017, 11:06 AM
I read and hear a lot of commentary about, "The Notch" on the new iPhone X and both sides have their opinions if they like it or not.

The main reason Apple made that notch is for branding identity. It makes a statement even from across the room. There's no mistaking if somebody is using Apple's latest flagship phone in a sea of phones because that notch is unmistakable. Simple as that.

It's a rather brilliant bit of marketing and I expect many copy cats from the competition next year (save for Essential of course).
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