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Virgin Mobile USA Relaunches As An iPhone-Only Carrier

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Marketing Strategy

gloopey1

Jun 21, 2017, 1:20 PM
Virgin's move was probably an effort to distinguish itself as a higher-end prepaid service. Along with competition from other MVNOs, Virgin has its cousin Boost to contend with for market share. Striking this deal with Apple gives it visibility in all their stores as well.
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Wireless Consultant

Jun 23, 2017, 3:16 AM
Yes Virgin is also promoting it's Airline, hotels and soon it's cruise ships.
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