Mobile ESPN Throws In The Towel
Top message: The Best News I've Heard All Week. by josh.freiheit
Replying to: Re: The Best News I've Heard All Week. by josh.freiheit
Re: The Best News I've Heard All Week.
Just because there's a lot of people using it doesn't make it the best.
Sprint has the fastest most available data network now. Sprint will still have that once 4g comes out. Also, they annouced the EVDO rev.A to be released 1Q07, but it was pushed FORWARD to 4Q06.
Cingy's trying ever so hard to compete, and keep the churn rate down. So far it seems to be working, at least that's what the marketing teams are saying.
It won't last though, Cingular used to have leaps and bounds of customers above the others, right after the AT&T thing, but now, they're only a few million above Verizon and Sprint. They still lost 1.25 million or so customers last year, whereas sprint, only lost .9 million or so. Cingular lost 40% more customers than Sprint, yet they only have 23% or so more subscribers.
A larger part of sprint's churn is their somewhat lax credit check system, and number of sub-prime customers. These people are just not paying the bill. They move between the carriers until they at last settle on either pre-paid or someone else's plan or no phone at all.
Think about it:
If you didn't have great credit and Company A said they would let you have a phone for $150 deposit, and Company B says $500, which would you choose?
Soon Sprint will(is) revamp(ing) its deposit and credit check system in an effort to prevent this kind of churn. The highest depost of $250 will triple. They already raised the ETF a while ago, and are cracking down on waiving them for coverage issues.
My question is where are these people going? Just switching to another top 3 carrier (Cingular, Verizon, Sprint) or are they going to a smaller carrier (regional or MVNO?) There's another important number that takes churn into effect and that is Gross adds (New subscribers minus the cancelled customers)
I do have to agree with you about the MESPN reps, they suck. The only one I met that was good was a former nextel employee.
Sorry for the rant, but it's true.
Sprint's had real 3G while Cingular only had 2.5G, they just got a 3Gish system, and are talking about 3.5G, but by the time that is what they call nationwide, Sprint will have it's superior 4G network.
Close cingular, but it's too little too late.
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