Verizon Making It Cheaper To Stay Or Go
clever
Obviously Verizon is doing this drive revenue, but not in the way that everyone thinks. Strigl knows that the other carriers are going to have to play catch-up with this (Cingular is already doing it), but that's exactly what he wants.
Right now, VZW has a port-in rate of about 2:1 with most carriers (even higher with Sprint/Nextel). That means for every customer who leaves Verizon for another carrier, two customers leave their carrier for Verizon. So when everyone has cheaper termination fees we create more motion, because it becomes easier to switch carriers.
The ratios will basically stay at 2:1, bu...
(continues)
This is yet another (admirable) ploy or marketing scheme from VZW. Their churn is the lowest, there's no way in he*l they're gonna' loose anybody so why not add MORE reasons for the customers you have that are NOT going to leave, stay?
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