Okay, so this is NOT an iPhone. The UI on the iPhone is spectacular, and I cry myself to sleep every night after praying that Sprint will get some cupertino lovin before I retire in 2044. Having said that, the Touch is a move in the right direction, even if it isn't as perfect an iteration as Apple's first venture. It does retain some functionality and capability that the iPhone lacks, namely MS Exchange Syncing, Live TV viewing (via Sprint TV), WINMO applications (PPT, Word, Excel), removable memory... Not to mention the fact that it is almost exactly the same size as a RAZR2. Do I need to go on? No this is not an iPhone killer like the Fanboys will claim. It wasn't meant to be. It is meant to market windows mobile to a broader audience, and to simplify an overly complex OS without crippling the capabilities. Does it succeed in this? I haven't decided yet, and ultimately sales will determine that. My suspicion is not perfectly, but let's be nicer to HTC for making a move that none of us can argue is the right direction.