Hey there. The whole pre-order deal is to ensure you don't have to worry about the phone getting sold out or even "back" ordered. I used to work for Verizon and everytime a new phone was launched it was available online only, then a few days/weeks later it launched in the retail stores. Another plus to ordering online is that you get the instant rebate automatically as oppose to having to mail a rebate form in...So, if you like being the first to have a new gizmo then pre-ordering is a great idea. Hope that helps!!