Softcard Now Buys a Big Mac with Cheese

I don't get it.....I've never seen anyone use mobile payment, but some people are so committed to it that they won't go to a place that doesn't have it? Let's be clear: mobile payments are new, not only will it take time to 'catch on', but as with any new technology, there is probably going to be a 'format war', until the dust settles in favor of one universal standard, might as well just accept the fact that it is going to be a bit confusing for a while.