Microsoft to Drop Nokia Brand from Smartphones
Why can't they use the Nokia name?
People know Nokia, they recognize the brand name, probably very few people recognize the Lumia name....if you are looking for a Nokia phone, who is going to know that that weird thing calling itself 'Microsoft Lumia' is Nokia? 😕
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"They can't use the Nokia name" because they don't want to. Nokia, now that's one brand that fell from grace. In the 90s and early 2000s they were THE brand of cell phone. While Moto was good, they used a DOS like menu with function* to pull up the menu and alt # to pull up the contacts. Nokia was a graphic interface and super easy to use. Now Nokia is all but dead. It's hard to believe how they went from being the #1 brand in the 90s and 00s to not even around a few years later. It shows that corporations are just like empires. They have their heyday and then they fall.
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mobilemadness said:
"They can't use the Nokia name" because they don't want to. Nokia, now that's one brand that fell from grace. In the 90s and early 2000s they were THE brand of cell phone. While Moto was good, they used a DOS like menu with function* to pull up the menu and alt # to pull up the contacts. Nokia was a graphic interface and super easy to use. Now Nokia is all but dead. It's hard to believe how they went from being the #1 brand in the 90s and 00s to not even around a few years later. It shows that corporations are just like empires. They have their heyday and then they fall.
That's a bit dramatic, don't you think? Lots of brands ebb and flow, but one thing they do have: resources. ...
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Nokia was struggling before they adopted Windows Phone, and in fact, they originally adopted Windows Phone because Symbian was dying. It is true that the partnership with Microsoft did not fix their problems, but it also did not cause their problems either.
As far as it goes, while Windows Phone is not very popular with post paid customers, it is actually fairly popular with pre-paid customers. at&t has two very affordable, high quality Nokia Windows Phones available for pre-paid, the Luma 535, which sells for $48.99 and the Lumia 620 which sells for$99,99 and both of these phones sell fairly well.
The Lumia 535 in particular is probably the best selling Go Phone model. At my store, we sell probably about 5 Windows Phones a week,...
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As far as it goes, while Windows Phone is not very popular with post paid customers, it is actually fairly popular with pre-paid customers. at&t has two very affordable, high quality Nokia Windows Phones available for pre-paid, the Luma 535, which sells for $48.99 and the Lumia 620 which sells for$99,99 and both of these phones sell fairly well.
The Lumia 535 in particular is probably the best selling Go Phone model. At my store, we sell probably about 5 Windows Phones a week,...
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They can't use the name because Nokia is the name of another company (one that makes the infrastructure hardware for telecommunications and some apps like HERE - as stated in the article). Microsoft bought a division of Nokia, not the whole company. This is like when Lenovo bought the PC line from IBM. They could continue to use "ThinkPad", etc. because they were unique to that line that was purchased (much like Lumia is unique to Nokia's handset division); but they couldn't sell products using the IBM brand.
Nokia granted Microsoft a license to use the Nokia brand name for a specific period of time after the closing of the sale to allow them to ability to make a transition that is now underway. This is also very common in these kinds...
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Nokia granted Microsoft a license to use the Nokia brand name for a specific period of time after the closing of the sale to allow them to ability to make a transition that is now underway. This is also very common in these kinds...
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