Cingular Reverting To AT&T Brand (Corrected)
Misquoted/Misunderstood
Cingular is NOT changing its name! Here's the skinny...
SBC planned from the time Cingular purchased AT&T to resell wireless service under the AT&T brand. Cingular will supply this wireless service. This is the reason Cingular only had so many months to stop using the AT&T name in commercials and all other advertisments. It was part of the agreement when AT&T was purchased. SBC will offer a wireless service and call it "AT&T Wireless", but Cingular is the one that will supply this service.
The article in USA Today was extremly misleading and words were chosen poorly. I think we will see a correction or some other form of clarification on this soon.
SBC planned from the time Cingular purchased AT&T to resell wireless service under the AT&T brand. Cingular will supply this wireless service. This is the reason Cingular only had so many months to stop using the AT&T name in commercials and all other advertisments. It was part of the agreement when AT&T was purchased. SBC will offer a wireless service and call it "AT&T Wireless", but Cingular is the one that will supply this service.
The article in USA Today was extremly misleading and words were chosen poorly. I think we will see a correction or some other form of clarification on this soon.
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I agree, very misleading. Worse than trying to interpret the bible. AT&T planned on reselling wireless, not SBC, and it was Sprint that would've provided the MVNO style service. Most of this was all pre-SBC buying out AT&T, though.
AT&T had the big spin-off of wireless back in the nineties. BellSouth Mobility, SBC wireless, & AT&T wireless were all competitors of each other. I guess creating Cingy was easier for SBC & BLS than buy-outs, etc. I mean, now we see the FCC pretty much allowed everything: Sprint buying Nextel, Cingy buying ATTWS, etc...
AT&T had the big spin-off of wireless back in the nineties. BellSouth Mobility, SBC wireless, & AT&T wireless were all competitors of each other. I guess creating Cingy was easier for SBC & BLS than buy-outs, etc. I mean, now we see the FCC pretty much allowed everything: Sprint buying Nextel, Cingy buying ATTWS, etc...
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wayy to confusing... just change the name already.. lol. it is time for a new start.
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Actually, I don't think that AT&T had intended to sell CDMA service on Sprint's network. A different technology with different rules and different coverage area than the AT&T Wireless had just months earlier? I think this was the plan because Sprint was neutral in terms of the Bell family. IIRC, there was speculation that AT&T would actually become an MVNO on Cingular's network even after AT&T Wireless was bought out.
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