Cingular Reverting To AT&T Brand (Corrected)
Misquoted/Misunderstood
SBC planned from the time Cingular purchased AT&T to resell wireless service under the AT&T brand. Cingular will supply this wireless service. This is the reason Cingular only had so many months to stop using the AT&T name in commercials and all other advertisments. It was part of the agreement when AT&T was purchased. SBC will offer a wireless service and call it "AT&T Wireless", but Cingular is the one that will supply this service.
The article in USA Today was extremly misleading and words were chosen poorly. I think we will see a correction or some other form of clarification on this soon.
AT&T had the big spin-off of wireless back in the nineties. BellSouth Mobility, SBC wireless, & AT&T wireless were all competitors of each other. I guess creating Cingy was easier for SBC & BLS than buy-outs, etc. I mean, now we see the FCC pretty much allowed everything: Sprint buying Nextel, Cingy buying ATTWS, etc...
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