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Cingular Reverting To AT&T Brand (Corrected)

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The Next Sprint Nextel?

h_aguilar84

Nov 22, 2005, 9:22 AM
I wonder if it could be a good idea for Cingular to sub brand AT&T like Sprint does for Nextel. There's no confusion there. It's still one company but operates separately. Just sub brand the GoPhone and the WCDMA technology to AT&T and the PTT path to Cingular. Any ideas on this?
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nextel18

Nov 22, 2005, 9:24 AM
thats an interesting idea, but cingular isnt a good brand right now as well as its image so it is best just to create a whole new brand name and image.. ATT has a great brand name and i think it will be wise to put ATT back on.
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dca

Nov 22, 2005, 9:47 AM
Indeed, it's also more cost-effective and image-effective to go "all-in" with the move. Separating services (voice/data/internet/etc) in my opinion would be even more confusing for the customer than changing the name from AT&T to Cingular and back to AT&T again...
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nextel18

Nov 22, 2005, 9:57 AM
yea.. this is a critical point for cingular in my view.. when they change the name back to a very respective name in ATT it makes it much better.. the problem is, if they put it back to ATT Wireless it is a horrible name, so they have to be careful with what they use..

you can not make the consumer more confusing at it is, becuase they already dislike cingular.

or perhaps they make a whole new name all together.. it wouldnt hurt, al though it will cost millions of dollars with changing the marketing, stores and product situation, but in the long run it will probably help..

they need to make a change and quick or else everyone will eat them for lunch..

(just my opinion of course)
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dca

Nov 22, 2005, 10:03 AM
Couldn't agree more. They'll have to look back in history and see if spinning off the name or the entire company actually made a difference. AT&T vs AT&T Wireless Services. I mean AT&T is only four characters, you would think the more places you could just throw that around, the better....
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nextel18

Nov 22, 2005, 10:14 AM
yea that is true.. 🙂

the problem that we both agree with is regarding the ATT name.. since cingular is wireless, are they going to go back to ATT and add the name "wireless" at the end of ATT or make cingular under the umbrella of ATT? interesting questions and concerns that we both have. 🙂
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tropicalhaven

Nov 24, 2005, 8:38 AM
It might depend on what BellSouth will do...there are speculations that BellSouth and SBC (the new AT&T) are in merger talks. It wouldn't surprise me. Anything with South in the name should be dropped for better brand recognition, because many areas of the country still imagine the southern states as they were in the 50's.
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