Yes, I know there used to be a reasoning behind having three different services, but you would think in a world of cost cutting they would just merge Virgin, Boost, and Sprint. They really is no more reason to keep them separate anymore.
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I agree, but they do three brands to focus on three different markets. Boost towards urban and Hispanic population. Virgin for the youth demographic, and Sprint is for customers who want a Sprint branded prepaid service.
They put little to no effort in Sprint Prepaid, and all three use the same activation portal. So other then advertising and servers, they are almost the same anyways.
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That's exactly it. There USED to be a reason, but unless you are in the cell industry, the average person does not know the difference, all they see is three prepaid names by the same company.
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Plenty of people are still unaware that they are owned by the same company. Neither Cricket and MetroPCS advertise the fact they are owned by AT&T and T-Mobile. The average consumer doesn't care enough to seek that information out. Heck I get customers in who think Sprint bought T-Mobile simply because Sprint tried.
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Metro PCS advertises "Riding On The Nationwide T-Mobile Network."
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I'm seeing the Cricket commercials now saying they are owned by AT&T, so there's a step.
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That is because you are paying attention. Go outside right now and go to a fast food place and ask anyone there who owns Cricket. I bet you they won't even know what you are talking about.
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I also find it funny how many people don't know that Tracfone and Net 10 are the same company, despite the fact that the phones both have the Tracfone symbol on them.
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It used to be Boost for urban markets, Virgin for the youth market, and Sprint for everyone else. Now I guess there's no need but for the fact that the Sprint service doesn't throttle, you just get shut down.
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