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T-Mobile Files Cease and Desist Against Verizon Over Ads

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Good for T-mo

Att_user04

Mar 13, 2014, 8:09 PM
Glad T-mo is doing something about it. I have seen the commercials and I do believe they are misleading. I think at&t and Verizon are getting scared with all the improvements T-mo has been doing.
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Jarahawk

Mar 13, 2014, 9:55 PM
I have not seen the commercials and am quite surprised at this. Do they specifically mention T-Mobile?
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dave73

Mar 14, 2014, 12:51 AM
I've seen the commercials. Verizon is only comparing the 4G LTE networks of all 4 national carriers. They're not comparing 3G networks, since those are different technologies (Verizon with EVDO, based on CDMA, while T-Mobile uses a variation of W-CDMA, which works along side GSM). T-Mobile will actually have to prove that Verizon is talking about 3G & 4G to have a cease & desist. Otherwise, T-Mobile won't have a case. Since Verizon is only talking about LTE (everyone is going that path), T-Mobile doesn't have a case. They have spectrum to cover all 50 states, & for the regional licenses that they have in the AWS band, they're simply going to ignore most rural markets, like they've done with GSM for where they hold PCS licenses. Verizo...
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Tofuchong

Mar 14, 2014, 12:48 PM
They are depicting only the 4G LTE Networks. I work for T-Mobile, and I have access to their internal Network coverage map that customers can not see. I've see the commercial . Believe you me, the actual network footprint of T-Mobile is at least 10 times bigger than the commercial leads on. I paused my tv and viewed the coverage map - it's a giant lie. Also, the coverage they showed depicting AT&T and Sprint were also a lie. If those 3 carriers' coverage was actually that small, Verizon would have 350 Million subscribers. It's really deceptive, and just a giant lie. Thats what kind of company they are.
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Joshmo

Mar 14, 2014, 3:14 PM
I'm not sure about their new commerical but they got around that with the old one it had a tiny disclaimer at the bottom that said "Competitors maps from 01/13" While Verizon's maps were their updated ones.

And this was during the holiday season that I saw that.
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DarkStar

Mar 15, 2014, 11:38 AM
Its not like T-mobile doesn't lie in their commercials. They say they have the highest speed of all the networks. But they never explain what that means. Does it mean average speed. Or they tested a couple phones in a couple places and in those places they were faster. Did they take in to account all the places they do not have 4G speeds? Do they count the speeds in places they have only Edge speeds?

The disclaimer on the bottom of Verizon's ad does say its from maps between January and June of 2013. It is what was publicly available at that time. And from what I can tell it is what is publically available now. T-mobile refuses to show a national map of their entire 4G coverage. Probably because sales people will use that to show...
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T Bone

Mar 15, 2014, 1:54 PM
The problem with the Verizon ads is far more subtle than this...

The problem is that even though the ads clearly say '4G LTE'.....they don't exactly try to make the distinction between LTE, 3G and Edge, so people who aren't familiar with the technical aspects of the issue, which is probably about 90% or more of the audience, are left with the impression that the maps shown are the TOTAL coverage....sure, to those who know the difference, the distinction is clear, but most people don't know the difference and moreover, the ads are CLEARLY designed to be misleading to the people who don't know the difference. Verizon can say 'hey we made the disclaimer' but they say that KNOWING FULL KNOW that most people don't understand the disclaimer a...
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DarkStar

Mar 15, 2014, 2:21 PM
That is like saying in car advertisments when they say that one car has more MPG or is a safer car, those ads don't explain what MPG is or how its tested. Or how the car is safer than their competition.

T-Mobile does the same thing. They say they have the fastest 4G speeds. Since like you say people don't know what 4G is, it makes it seem like they have the fastest all around network. But since they lack coverage in a lot of areas then their average speed in those areas would be 0kbps lowering their overall speed. So AT&T could sue them for false advertising.
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T Bone

Mar 16, 2014, 12:18 PM
It's true that 90% or more of advertising spin is exaggerated, made up or distorted.

A few years ago, at&t ran ads bragging that at&t has 'fewer dropped calls than any other carrier'....this was based on ONE SURVEY done by ONE COMPANY based on one day of monitoring, and it is not reasonable to build an entire advertising campaign around a single data point, especially when the company that conducted the survey itself said that at&t's ads were misleading.

Every company calls itself 'the best', 'the fastest', 'the cheapest' whatever in their advertising, and people inherently recognize that ads and slogans and whatnot are mostly just inflated claims to make themselves look good but don't really point to anything meaningful.

A few year...
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DarkStar

Mar 16, 2014, 1:51 PM
Its claiming the exact same thing Verizon has claimed for the past 10 years except now its using 4G LTE instead of overall coverage. Its no worse than Papa Johns claiming they have better pizza or T-Mobile claiming they have the fastest internet.
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Tofuchong

Mar 17, 2014, 11:23 AM
Not just that, in standard definition, Verizon's small-print is completly unreadable, it appears as white line streaks on my hdtv, it barelly resembles words. In HD, you can read it, but not in SD, and not everybody pays for those channels. They are as deceptive as possible. If they can get away with doing it, they will, no matter what. That is not the sign of a good company.
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T Bone

Mar 17, 2014, 12:28 PM
To say that it is the same thing they've been saying for years is simply to say that they've been lying for a long time.
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T Bone

Mar 14, 2014, 12:50 AM
Well I remember the ads comparing Verizon's 3G network to at&t's and how badly misleading they were. In particular they were misleading in one very important way: color.
The fact that red is a darker color than blue means that even if the maps were the exact same size, the red map would still seem more 'full' compared to the blue one. People see darker colors 'easier' than they see lighter ones.
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Joshmo

Mar 18, 2014, 7:50 AM
lol...yeah I remember those ads.

AT&T got so butthurt over those ads they hired Luke Wilson.

but really Verizon was full of it. Their 3G network was nothing to brag about. In most places during the roll out it was barely faster than Edge.
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DarkStar

Mar 15, 2014, 11:53 AM
Yeah good for T-Mobile they are going to have to pay all of VZW's attorney's fees for filing a frivolous lawsuit. lol. Rolling Eyes
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T Bone

Mar 15, 2014, 1:57 PM
Pay all of Verizon's attorney fees? This is America, we don't have a 'loser pays' rule here.

And all attempts to create even a modest 'user pays' rule have been blocked by the trial lawyers who worry (correctly I think) that with loser pays people would file far fewer lawsuits and there wouldn't be as much need for trial lawyers.
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DarkStar

Mar 15, 2014, 2:14 PM
If the judge says that the lawsuit is frivolous then they can order the plantiff to pay the attorney's fees. Which of course this lawsuit would be frivolous.
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