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printed September 2, 2014
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SoftBank on T-Mobile: 'We Have to Give It a Shot'

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Good Luck.

by Slammer    Mar 11, 2014, 9:07 AM   edited Mar 11, 2014, 9:15 AM

There's a lot to be said for spunk and tenacity.

Softbank against a cartel of the two largest carriers is going to be a very tough road that yields to Governement favoritism in this industry. While I agree 100% of what Son is trying to do, Verizon and AT&T are not going to sit through this. AND, Government is going to mesh up any downplay of this purchase.

While Tmobile maybe creating an initial shock in price shifting, Verizon doesn't seem worried at all and AT&T is playing follow the leader. Both playing the long time practice they have always played. Thus leading to no change in the industry. Alone, Tmobile's plan will be short lived in making sweeping changes. It is only absorbing some of the two largest carrier's worst customers. It will not be able to sustain the clientele demands as it will lose revenue and profit margin.

I've claimed in the past that four huge carriers is best. Yet, the scope of the industry is proving that two huge and two distant third and fourth carriers, are proving no loss for the largest. Tye second best scenerio is to have a third power. I have a lot of faith in Softbank's business skills to actually upset the duopoly. I favor more affordable plans. Plans that do not exceed car payments or energy bills. Government officials get their phones and plans for free. They don't experience the monthly price plans that us civilians experience.

I'm rooting for win from Softbank. But, I will not accept a loss for consumer advocacy.

Whetever the end result, we the consumer must recognize that the two largest carriers have the power to slowly snuff out all the others. Once done, there will be no turning back. Look at the prices going up at Time Warner now that Comcast has placed a bid.

We must think "Third Power".

John B.

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