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printed November 27, 2014
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BlackBerry 'Outraged' Over T-Mobile Promotion

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BB10 is a much different experience

by daveomatic72    Feb 19, 2014, 12:48 AM

Too many sales people are still hung up on the old BB devices. A LOT needs to be done to improve how BB10 is offered, and not just default to the 2 way street of Apple and Google.


BB needs to get real about the price point of their devices. Selling the Z10 at iPhone prices was lunacy. If BB wants to compete in the consumer market, it needs to get it's pricing in line w/ a consumer market. Getting BB10 into the prepaid market cannot be understated. Many consumers are going this route. If I were BB, I'd consider turning all those write-downs of the Z10 into prepaids and get BB10 out there into the public's hands.

The carriers need to get their act together about OS updates. It must be embarrassing to see carriers in 3rd world countries running 10.2 and having full access to both the Amazon and Google Playstore app stores on BB10 devices, but the US carriers are lagging behind Argentina and Yemen in getting it rolled out to their customer base.

While BB has hurt themselves in the past, it does make you wonder if the deck is stacked against them.

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