Apple and Motorola Finally Launch iTunes Phone
Top message: Why does Cingular always get the good Moto phones? by SB2002
Replying to: Re: Why does Cingular always get the good Moto phones? by SB2002
Re: Why does Cingular always get the good Moto phones?
It makes perfect sense to anyone who's taken just a few business and marketing courses.
A) Exclusivity/Scarcity is a proven marketing tactic. "We only have 1 at this price!" always gets people to come buy. So now you sell it with one carrier, don't have to split your advertising dollars with several carriers and sell a bundle of them.
B) Cingular has far more stores than T-Mobile. More avenues to sell = More sales.
C) If they had to choose one, the obvious is Cingular since they have 50+ Million customers and a far larger network.
D) Motorola phones suck, then you take out the 850 for T-Mobile and they suck worse - it certainly doesn't help the Motorola name.
E) With all the rumors flying around about DT selling US T-Mobile, why spend the money twice when you can promote it with the big carrier and let that sell them for T-Mobile once they get it six months down the road.
At least you only have a max of 1 year on your t-mobile contract so you can port and get a new phone soon.
A) Exclusivity/Scarcity is a proven marketing tactic. "We only have 1 at this price!" always gets people to come buy. So now you sell it with one carrier, don't have to split your advertising dollars with several carriers and sell a bundle of them.
B) Cingular has far more stores than T-Mobile. More avenues to sell = More sales.
C) If they had to choose one, the obvious is Cingular since they have 50+ Million customers and a far larger network.
D) Motorola phones suck, then you take out the 850 for T-Mobile and they suck worse - it certainly doesn't help the Motorola name.
E) With all the rumors flying around about DT selling US T-Mobile, why spend the money twice when you can promote it with the big carrier and let that sell them for T-Mobile once they get it six months down the road.
At least you only have a max of 1 year on your t-mobile contract so you can port and get a new phone soon.
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