AT&T Offers T-Mobile Customers Up to $450 to Switch
Why such an aggressive move?
To me this is the ultimate freedom, it gives us customers the freedom to make a choice without any consequences. Basically, try AT&T and if you don't like us then go try another carrier. I just can't understand why people are complaining? Go to rootmetrics.com and check out their network (data, voice and text) and you'll see that compared to T-Mobile they offer much more in MORE places. To me that is worth the couple bucks (do the math, its not much more than T-Mobile) each month.
I can see your point. My only thought, though, is "are the big names really that hard up for customers that they will try to cannibalize each other alive?" It seems like they are really going out on a limb, and willing to part with a lot of money, in order to get T-Mobile customers to switch to AT&T during a time when it sounds to me like things are going very well at T-Mobile, too.

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