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BBM for Android and iOS Relaunching Today

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Still say its stupid

phonetekmek

Oct 21, 2013, 3:20 PM
As a retail store manager, 100% of BB sales we have are due to people who need to use the BBM service with family and friends, usually internationally. Now when they want to go with a different phone, there will be no reason not to. This is going to hurt them more than many realize. And it has to devalue the company for those interested in buying it. A product that was exclusively their's, is now available for free on competing platforms. Maybe I'm wrong and missing some metric on how this is good for BB (and I'm sure if thats the case the PS community will let me know)! Lol
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msteven3

Oct 21, 2013, 4:25 PM
Agreed. I'm not sure how this is supposed to help the company in any way. They can't run BBM for free, but, if they charge for it, people will head back to the other apps. Ads could work, but that would essentially turn the company into not much more than an app developer, and you can't support a staff of programmers and engineers on a few in-app ads.

Now, if they focus on making a line of high-quality, hardened (in terms of security) devices, then they could have something.
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T Bone

Oct 21, 2013, 4:51 PM
It will help in at least three ways:

1. It will prove that there is a market for Blackberry services, which will aid them in making the case to potential buyers that the Blackberry brand name still means something

2 It will help them make the transition from a hardware company to a software and services company

3 It will help convince otherwise loyal Blackberry users not to jump ship because they can still use BBM even if none of their friends owns a Blackberry phone
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cellphonesaretools

Oct 21, 2013, 11:52 PM
T Bone said:
It will help in at least three ways:

1. It will prove that there is a market for Blackberry services, which will aid them in making the case to potential buyers that the Blackberry brand name still means something

2 It will help them make the transition from a hardware company to a software and services company

3 It will help convince otherwise loyal Blackberry users not to jump ship because they can still use BBM even if none of their friends owns a Blackberry phone


Well said.
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phonetekmek

Oct 22, 2013, 1:00 PM
In reply to your 3 points:

1) It shows that people will take a free messaging app, not necessarily an indicataion in overall interest in BB services

2) They have repeatedly stated their goal was to stay in hardware manufacturing. And I would think that you would leave that path for the next owner to decide.

3) Now they can jump ship to an Android or iPhone and still have the benefit of BBM. It has to be either BBM or Enterprise that makes someone loyal to BB now. And with this app its now only Enterprise.

But I see your points and obviously the Board of Directors at Blackberry agree with those points. Lol 🤣
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T Bone

Oct 22, 2013, 2:15 PM
Everyone who hates Blackberry and want to get rid of it already have done so, the people who are still using Blackberries today are the most loyal and fanatical users, they are the kind of people who, if Blackberry disappeared tomorrow, would just go back to feature phones. They aren't looking for a reason to leave, they are looking for a reason to stay.
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Globhead

Oct 21, 2013, 7:04 PM
phonetekmek said:
As a retail store manager, 100% of BB sales we have are due to people who need to use the BBM service


Here's the problem:

"100% of a sales total which was insufficient to keep the company operating was due to XXXXXX XXXXXX XXXXXX XXXXXX XXXXX XXXXX."

It doesn't matter what the second half of that sentence is.
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