AT&T Prepping LTE-Broadcast Network for Video
Replying to: One Way? by crood
But for certain other things, broadcast will always make sense. Things such as breaking live news, live sports events, etc. If a hundred people are watching the same thing in your area, that would be 100 connections on a regular LTE network, or one connection over LTE-Broadcast. A 100x bandwidth savings is a huge deal.
With enough intelligence and local device storage, it can also be used to save AT&T bandwidth on certain types of on-demand content. For example, if you have an iTunes season pass for a really popular show like Breaking Bad, AT&T would love to have that episode pushed once to every "season pass holder" as soon as it's released, over LTE-Broadcast, saving untold network bandwidth compared to people downloading it individually over regular LTE.
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