AT&T Prepping LTE-Broadcast Network for Video
One Way?
Does this make sense when we seem to be heading towards video on demand being the norm. I get that broadcast still probably has decades to go, but it seems spending years on a one way broadcast platform seems like a waste of time.
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It would mean then that AT&T could then use this to their advantage for TV services so they wouldn't have to lay the cable to your house just a LTE antenna inside the box of their TV receivers (so you move your box and not worry about cable). Also you phone would be able to tap into OTA TV without having to have extra antennas inside of it.
Thats my two cents on it.
Thats my two cents on it.
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Well, that and the Qualcomm spectrum is such a small slice that it would not be feasible to run two way over it.
I'm sure in a future bandplan it might be able to be integrated, but for now it's better suited for one-way video, like Flo TV was.
I'm sure in a future bandplan it might be able to be integrated, but for now it's better suited for one-way video, like Flo TV was.
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This isn't for casual entertainment. For that, there's absolutely on-demand over the regular network.
But for certain other things, broadcast will always make sense. Things such as breaking live news, live sports events, etc. If a hundred people are watching the same thing in your area, that would be 100 connections on a regular LTE network, or one connection over LTE-Broadcast. A 100x bandwidth savings is a huge deal.
With enough intelligence and local device storage, it can also be used to save AT&T bandwidth on certain types of on-demand content. For example, if you have an iTunes season pass for a really popular show like Breaking Bad, AT&T would love to have that episode pushed once to every "season pass holder" as soon as ...
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But for certain other things, broadcast will always make sense. Things such as breaking live news, live sports events, etc. If a hundred people are watching the same thing in your area, that would be 100 connections on a regular LTE network, or one connection over LTE-Broadcast. A 100x bandwidth savings is a huge deal.
With enough intelligence and local device storage, it can also be used to save AT&T bandwidth on certain types of on-demand content. For example, if you have an iTunes season pass for a really popular show like Breaking Bad, AT&T would love to have that episode pushed once to every "season pass holder" as soon as ...
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But my point is that even wired cable companies are pushing On-Demand, which requires a two way stream for ordering. This just seems like a too little too late service.
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crood said:
But my point is that even wired cable companies are pushing On-Demand, which requires a two way stream for ordering. This just seems like a too little too late service.
Smartphones were most definitely around before Apple came into the business - but did that stop them from getting into the market and trying to make it better? No.
Mostly speaking, it's never "too late" to get into/launch a product, so as long as your product does it better or more convenient. If AT&T does it right, they will have a large area of opportunity.
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The point he's trying to make is that the market seems to be shifting away from demand for broadcast content (what ATT is planning to do), not that on-demand content (not what ATT is planning to do) is an over crowded field. And to some degree he's correct. And to that extent it won't matter how great ATT's broadcast content is if there's no demand for it.
But Rich already made the very valid point that demand for live broadcast content such as News and Sporting Events isn't very likely to go away any time soon. My only considerations at this point would be if ATT can strike licensing agreements for that content, and if it will be profitable enough to merit the development of this network. Though I think ATT is taking a bit of a risk on t...
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But Rich already made the very valid point that demand for live broadcast content such as News and Sporting Events isn't very likely to go away any time soon. My only considerations at this point would be if ATT can strike licensing agreements for that content, and if it will be profitable enough to merit the development of this network. Though I think ATT is taking a bit of a risk on t...
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