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AT&T Reveals 'Next' Pricing for New iPhones

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Before people start saying "rip off"

by WhySoBluePandaBear    Sep 12, 2013, 12:56 PM

Realize this program is for people who are into YEARLY upgrades. This is not meant to be a cheaper route for people who keep their phones for numerous years, it's simply a way to get a new phone every 12 months, without having to drop $600+ to do it.

Low upfront costs - but consistent payments. Yes, we can all do math - do the math on the $199 contract price PLUS another $649 when you're impatient and can't wait to upgrade.


$199 + $649 + $36 activation fee for initial upgrade/new line = $884

OR

ZERO down, $27 * 12 = $324 + NO activation fee.

Yes, my above math is dependent on you getting a new phone every 12 months - if this doesn't apply to you, then disregard, as you're not the person they're trying to target with this program from the first place.

It also scales better with higher capacity models, as it's only $5 more for a 32 or $10 for a 64. $10 * 12 = $120, versus paying the $200 upfront.

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