At&t's program isn't even an offer. It's a backwards-upgrade program that gives the customers nothing and makes them more money. This is a true response to the Jump program, which is still better than these two programs.
I'm not understanding how this progam is better than AT&T's. You still have to pay for half the cost of the phone before you can upgrade. So, you either have to shell out the remaining amount to cover half the retail cost of the device at 6 months, or continue making installments as usual and upgrade several months past the inital 6.
How in this world is that a true response to the Jump program. You have to pay the subsidy you are not recieving as part of the monthly rate plan plus you have to make payments on the full price of the device. So you are essentially paying double every month for the phone you want. That is bad for customers.