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FCC Approves SoftBank Buying Sprint Buying Clearwire

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Top message:  I'd like to be the 1st to say.... by sp_5015   Jul 5, 2013, 6:38 PM

Replying to:  Re: I'd like to be the 1st to say.... by T Bone   Jul 6, 2013, 9:48 PM

Re: I'd like to be the 1st to say....

by Slammer    Jul 7, 2013, 7:53 AM

It's funny how society works. We are like animals that travel in herds. Everyone goes to certain places because everyone else seems to go to these same places. It ensures "comfort" in knowing they are not alone.

Verizon and AT&T have successfully instilled the marketing to consumers that they have coverage everywhere the population needs it. The population has been sheeple marketed to believe that this is the most important aspect of cell service. Who wants to be out of service? But here's a an interesting aspect pertaining to the geographical landscape of cell users. Almost 65% of the population( I'm being conservative here), does not need or will ever use that much coverage. if they do, it is generally randomly temporary.

My retired parents would travel the east coast to Myrtle Beach every winter and often be near cities throughout the travel. I could not get my parents to understand for the longest time that Verizon was not necessary to make this trip. They virtually could have another carrier perform the same connection for this journey and save less money.

I can name only a few places I have traveled to that does not have Sprint service. Then it would temporarily default to roaming off Verizon(which is free).

Coverage in every nook and cranny is great, but how many people(Demographically) actually need it full time? The hyperbole of "Coverage" gets over done in the selling process. I have literally saved many people hundreds of dollars a year sitting down with them and exacting places they go to frequently while pointing out the carriers that have service in those places. It is amazing how they thought only Verizon or AT&T had coverage in those places.

This perception is what has killed the smaller carriers. I propose that Softbank utilize its financial clout and lobby the initiative to quickly deploy the spectrum for microcells for in building penetration and also bolster the "service everywhere" campiagn. The late Nextel's spectrum holdings will help in expanding Sprint's geographical coverage as well. Perception becomes reality and the perception needs to change. Sprint's CS has leaped forward in satisfaction and their device selection has become ample. It is time for the field goal.

John B.

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