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FCC Approves SoftBank Buying Sprint Buying Clearwire

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Sprint needs the spectrum

by michael_herc    Jul 6, 2013, 12:05 PM

This is good news for Sprint and the mobile market in the US. In order for Sprint to remain competitive, they MUST expand the reach of their network. Here in Michigan, outside the major urban centers, only Verizon and AT&T offer service, due to the fact that they are the incumbent cellular carriers. Any spectrum about 800 MHz simply doesn't cut it in the rural areas. Rural customers travel much greater distances than urban customers, which means that when using a carrier that operates on AWS, PCS, or anything of higher frequency, you will likely be without service when travelling away from a town. I understand why carriers don't want to put much effort into rural areas, since there aren't many potential customers, but this is the side effect. You're pretty much guaranteeing that the Big 2 will take most customers in rural areas because they are able to provide better service with fewer towers.

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