Actually, I believe u'll b surprised how may folks will want this ruggizied, water & dust resistant phone. Construction industry, transportation & delivery, outdoor workers & tons of people that are concerned about their phones, but don't always keep close track of them, etc.I have the phone & am very happy with all its features & also really like the looks & apperance of the GS4a, actually looks rugged yet still light, with very clean lines & color combo's. The LCD HD screen has more true colors rather than the oversaturated colors of an Amoled screen & is easier to view n sunlight. Still getting use to 3 buttons (Menu, Home & Return). But it took a little time to get use to the manual Home button on my GS3, once I did I really liked it. Very unique to me & impressive. Thx, FreddieBoy.