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Sprint Nextel To Focus On Sprint Brand Post-Merger

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I like it.

RUFF1415

Jun 23, 2005, 1:00 PM
I have to say that I like the new logo. It's pretty neat how they came up with the best of both logos, but why did they keep Nextel's colors?
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Etix

Jun 23, 2005, 1:06 PM
I like it too. And the yellow and black "command attention". I just hope i dont have to wear a yellow shirt. It will pobably be a black shirt and a yellow logo, but who knows...
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dca

Jun 23, 2005, 1:15 PM
"They" say, (don't ask who) the black & yellow combo is probably the most attention-getting, noticeable color configuration there is...
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muchdrama

Jun 23, 2005, 1:21 PM
dca said:
"They" say, (don't ask who) the black & yellow combo is probably the most attention-getting, noticeable color configuration there is...


It probably has something to do with give and take on both sides. Both companies want to keep their corporate images, so it probably came down to "Hey, we'll use Sprint as the primary name, but keep Nextel's color scheme".
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RUFF1415

Jun 23, 2005, 1:35 PM
Hey I'm a Pittsburgh fan, so anything black and yellow (gold) get's my attention. 😁
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nextel18

Jun 23, 2005, 1:57 PM
yellow and black colors are extremly attractive and its easy to see with the eye. those colors have been increasing nextel's brand loyalty and awareness. so its a good move.
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danbfree

Jun 26, 2005, 1:51 PM
Yep... That's what I'm saying, PLEASE don't make us wear yellow shirts! Black with a yellow logo is OK...
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nextel18

Jun 23, 2005, 1:52 PM
nextel has a better brand name and brand loyalty so they figured to include nextel's colors with the marketing campaign. makes perfect sense.
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Me2

Jun 23, 2005, 3:02 PM
I think the Yellow Color Is a little to close to the "Turd" shade ....... lols
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nextel18

Jun 23, 2005, 3:12 PM
i see. well regardless, to that opinion, brand awareness and loyalty has been increasing! thus; more subscribers equals more revenue and income. so who cares if it looks like "turd" as you say.
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muchdrama

Jun 24, 2005, 7:59 AM
Me2 said:
I think the Yellow Color Is a little to close to the "Turd" shade ....... lols


And what turds, exactly, have you been viewing? Yellow? Someone ain't healthy.

I think the decision to use Nextel's color scheme is the right one. It just stands out.
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