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Verizon Announces Viva Movil Retail Stores for Latinos

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Jennifer Lopez ?

Tofuchong

May 22, 2013, 1:37 PM
Am I wrong to be offended by this? I feel like they are just employing Jennifer Lopez to try to "grab" Latino customers. I mean, I know she is a huge star with them, but is this really the right thing to do ?
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Eric M. Zeman

May 22, 2013, 2:05 PM
No.

Viva Movil is Jennifer's company. She spent her own money to launch it. Verizon is simply her partner.
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thagoat

May 22, 2013, 2:11 PM
essentially, it's a Verizon reseller with perks.
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Jayshmay

May 22, 2013, 2:24 PM
Would it be accurate to refer to it as an MVNO of sorts?
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Eric M. Zeman

May 22, 2013, 2:30 PM
Nope. It's just a chain of retail stores that sells Verizon's stuff. MVNO would require Viva Movil to have its own billing, back-end systems, devices, branding, etc.
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Jayshmay

May 22, 2013, 2:32 PM
Sounds like a fancy form of pandering to me.
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Tofuchong

May 22, 2013, 2:44 PM
Me too, sounds like it is a grab, and that they are only doing this specifically to try and get more of that specific customer base. I am never a fan of moves like this. This would be like using Jerry Seinfeld to try to get more Jewish customers, or using Will Smith to try to get more african-american customers. These kinds of moves just leave a bad taste in my mouth.
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theinsideguy

May 24, 2013, 3:29 PM
Eric thats not correct. Mooreheads moeny, stores, systems and contract with brightstar is funding.. They worked out a deal to get her to buy in.
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Cellenator

May 23, 2013, 8:36 AM
She's hot for 43 I'd do her Laughing
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