BBM to Go Cross Platform This Summer
Top message: What it means... by sounday
Replying to: Re: What it really means... by Dakidobf
Let me put it even simpler
There are however many people who want to stay with Blackberry but feel they can't do so because none of their friends have Blackberry and thus the chief advantage of Blackberry is of absolutely no use to them anyway.
Making BBM available for other platforms is unlikely to cause many to jump ship and join those other platforms. It will however provide an incentive for those who are already with Blackberry to stay loyal to Blackberry rather than jumping ship.
- Re: Let me put it even simpler by Dakidobf