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BBM to Go Cross Platform This Summer

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Top message:  What it means... by sounday   May 14, 2013, 12:40 PM

Replying to:  Re: What it really means... by Dakidobf   May 15, 2013, 9:29 AM

Let me put it even simpler

by T Bone    May 15, 2013, 10:15 AM

I don't think there's anybody, or at least not a particularly large group of people, who want to drop Blackberry for another platform but feel they can't do so due to their loyalty to BBM.

There are however many people who want to stay with Blackberry but feel they can't do so because none of their friends have Blackberry and thus the chief advantage of Blackberry is of absolutely no use to them anyway.

Making BBM available for other platforms is unlikely to cause many to jump ship and join those other platforms. It will however provide an incentive for those who are already with Blackberry to stay loyal to Blackberry rather than jumping ship.

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