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BBM to Go Cross Platform This Summer

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This is it!

charlesrainer

May 14, 2013, 11:58 AM
So BBM for Android and iOS will use data or WiFi connection instead of subscribing to BlackBerry service?
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T Bone

May 14, 2013, 12:08 PM
Yes.....and I think it is more intended to retain current Blackberry users.....a lot of Blackberry uses rely on BBM...and when their friends switch platforms, they have no more BBM friends...meaning they have to switch too....now....there will be no need for Blackberry faithful to move to other platforms just because their BBM friends do...
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msteven3

May 14, 2013, 4:47 PM
But it also means that they don't have to stick with Blackberry to keep that functionality. If BBM becomes cross-platform, then why stay with Blackberry for your device?
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HawkeyeOC

May 14, 2013, 5:24 PM
msteven3 said:
But it also means that they don't have to stick with Blackberry to keep that functionality. If BBM becomes cross-platform, then why stay with Blackberry for your device?


I wonder how many would buy a smartphone just for BBM though at this point. Maybe in certain markets like the UK or in corporate environments, but if you take the US market for example where Blackberry has been pounded I can see cross platform compatibility being nothing but a win.

The idea would be that after new hardware and a new OS, there would be fewer reasons to switch. Maybe I can eliminate sending text messages once and for all to all my IOS and Android friends.
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T Bone

May 14, 2013, 7:43 PM
Well as I mentioned elsewhere on here, I was part of a RIM market research project back in 2012 where they were asking whether there would be interest in running BBM on iPhone, Windows Phone and Android...they also ran several scenarios on payments, including whether it would be better to offer a monthly subscription for $0.99, a one time payment of up to $2,99 for the app but free service after that, or a free ad supported app with the option to remove the ads and get more features by upgrading to a paid app.

They also asked several questions about whether BBM on other platforms would make you more or less likely to keep using Blackberry phones.


I only a part of the panel and don't know what the results were....but if they are goin...
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