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Nokia Filing Hints at Microsoft "Surface Phone"

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Hopefully Microsoft doesn't follow Apple's lead

Jellz

Mar 9, 2013, 9:08 PM
One company making both the software and hardware and not licensing that software out at all isn't ideal. That's great for making the hardware and software work better together, but not so good for innovation and consumer choice.
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Tofuchong

Mar 10, 2013, 7:19 AM
Well, I mean it is Microsoft. Wouldn't they natrually go with their own platform in windows phone? I'd be happy to see Microsoft start making their own devices, pretty much just to see what they can come up with. Any new competitor to the smartphone market is welcome, the more variety the better.
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Jellz

Mar 11, 2013, 8:08 AM
I'm not against them making their own phones, but rather against them making their own phones then kicking their existing hardware partners (Nokia, HTC, Samsung) to the curb. I don't think they could afford to do that though, so it shouldn't be an issue.
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T Bone

Mar 10, 2013, 11:23 AM
It's really not a good business strategy to deliberately undermine one of your main marketing partners....

If Microsoft wants to make its own phone, they should do like Google with the Nexus phones and commission an OEM partner to make the hardware....
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Jellz

Mar 11, 2013, 8:08 AM
I think that's what they were doing with the "Windows Phone 8X by HTC".
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DarkStar

Mar 11, 2013, 4:34 PM
What do you mean that business strategy isn't ideal? Apple is making a killing do that. They have one phone that outsells every other phone there is.
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T Bone

Mar 11, 2013, 6:46 PM
Apple has no OEM partners, their business strategy has always been that they make both the hardware and the software, they have no OEM's to screw over.....
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DarkStar

Mar 11, 2013, 8:45 PM
Yes and they are making tons of money doing that. Even if Microsoft screwed over their OEM's what are the OEM's going to do about it? Nothing.
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T Bone

Mar 11, 2013, 9:48 PM
What will they do? Start making Android phones instead of Windows Phones, that's what.
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DarkStar

Mar 12, 2013, 12:14 PM
Except for Nokia they already do make Android phones. It would be very hard for Nokia to get into the Android market space with Samsung as the big powerhouse.
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T Bone

Mar 12, 2013, 2:49 PM
It's better than having your main partner who is supposed to be your bff defecating on your and trying to undermine your profitability...
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Jellz

Mar 11, 2013, 7:06 PM
I mentioned why it's not ideal. Consumer choice is the big one--if you want an iOS device, you HAVE to go through Apple to get the hardware. If you want a Windows device, you can go with Nokia, HTC, Samsung... The main pull of Android is the ultimate choice you get.
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DarkStar

Mar 11, 2013, 8:58 PM
I don't think you understand. People who want an iOS device want an Apple product. Yes, I agree that the main draw of Android is the ultimate choice you get if you are talking about screen size and removable battery. But most people could care less about the manufacterer unless they have had a bad experience with one of them.

Let's talk about flagship phones. The flagship for Samsung is the S3. Apple sells more iPhone 5's then the S3. Apple sells more phones then the HTC One or any Nokia phone.

Obviously their strategy is paying off. Obviously it is ideal. The main draw of the iPhone is that it is an iPhone.

I am a apple hater. But I have to give respect when it is due. I like what Microsoft is doing with the control of ...
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