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Review: BlackBerry Z10 for Verizon Wireless

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Top message:  I Just Can't Get Excited About This One. by MadFatMan   Feb 11, 2013, 9:19 AM

Replying to:  Re: I Just Can't Get Excited About This One. by marufio   Feb 11, 2013, 10:06 AM

whats being overlooked here

by HawkeyeOC    Feb 12, 2013, 1:12 PM

marufio said:
Blackberry is testing the waters first to see if they can win back US market share. I dont think they can survive with WP or Nokia type market share so then they will look at other options. Selling the hardware division would be first.

There is a big difference between the two terms "market share" and "profitability".

You can very much have a small share of a market and be profitable if the company behind it is efficient which is something Blackberry has been working on behind the scenes for a couple of years. They have been cutting the fat for a while now and are no longer the bloated company they were.
You can even LOSE market share while GAINING customers at the same time which has been Blackberries situation.
Profitability is the key to Blackberries success or failure. I am not convinced that the US market (even though its lucrative) is even a make it or break it deal for them.

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